Case Study: Fastweb achieves 750% revenue growth with Marin Software

Fastweb Super-powers Revenue by 750% with Marin Software

Fastweb, a premier online resource for paying for and preparing for college, needed a better way to guide advertising decisions and improve performance. Working with Marin Software, Fastweb aimed to use lifetime value attribution and more precise bidding to better target marketing segments while maintaining ROI.

Marin Software implemented its bidding solutions to optimize Fastweb’s campaigns and improve budget allocation across segments. The results were dramatic: revenue increased by 750% and spend rose by 750%, while time spent on revenue-related work dropped by 40% per month, helping Fastweb drive exponential growth with stronger efficiency.

Fastweb

Matt McMahon

Direct Partners