Case Study: Extra Space Storage achieves 10.5% more conversions and lower CPC/CPA with Marin Software

Extra Space Storage Increases Brand Awareness and Decreases CPC

Extra Space Storage, the second-largest self-storage provider in the U.S. with 1,071 facilities, needed to lower customer acquisition costs while managing millions of keywords across multiple ad publishers. The company sought a way to identify and bid up its most profitable keywords, improve reporting and bulk optimization, and expand performance on channels like Bing.

By adopting Marin’s cross-publisher platform, smart bidding and advanced reporting (folders, bulk sheets and scheduled actions), Extra Space streamlined bidding and shifted to financial- and conversion-based bids. Within two months they saw a 10.5% lift in conversions, a 2.4% drop in average CPC and a 10.4% decrease in average CPA, achieving more efficient spend and better campaign visibility.

Extra Space Storage

Mike Smith

Interactive Marketing Manager