Case Study: easyJet achieves 141% ROI improvement with Marin Software

Easy Jet Doubles ROI with Marin Software and Resolution Media

easyJet partnered with Resolution Media to manage paid search and display across multiple markets, facing a highly competitive travel vertical with high CPCs, massive and growing keyword lists, and time-consuming route-level reporting. The challenge was to stay within budget, maximize sales, and continuously improve ROI while making daily keyword-level optimizations that would be impossible to handle manually.

Resolution Media implemented Marin Software’s automated folder-based bidding, brand/generic segmentation, virtual Dimensions reporting, Marin Tracker and User Journey analytics, and day-parting to automate bids, reporting, and conversion insights. The automation freed time for testing and optimization and delivered strong business results—ROI improved 141% (more than doubled), cost per booking fell 51%, bookings rose 29%, revenue increased 33%, investment dropped 37%, and CPC fell 32% in the Italian market.

easyJet

Oemi Frisoli

Marketing Manager