Case Study: DS Automobiles achieves 45+ million impressions and global launch coordination with Marin Software

DS Coordinates Worldwide Car Launch with Facebook Video Ads

DS Automobiles, spun off from Citroën to become a standalone premium brand during the launch of its fifth-generation model, needed a coordinated global debut. The team aimed to livestream the launch across 39 countries but faced the challenge of scaling a tightly scheduled, cross-border campaign with precise targeting and real-time control.

Partnering with Marin Social, DS executed a three-phase Facebook video strategy—pre-launch Reach & Frequency teasers, remarketing to drive viewers to the livestream, and post-event replay ads—using audience clusters, custom scheduling and budget auto-pause to scale worldwide in five days. The campaign reached 39 countries with 45+ million impressions, nearly 8 million video views in the Reach & Frequency phase, over 9 million impressions for the livestream push, and a 20% fan engagement rate.

DS Automobiles