Case Study: Drivy achieves 20% Higher CTR with Marin Software's Marin Social

Drivy Unlocks 20% Higher CTR with Marin Social

Drivy, a car-sharing company, was looking for a way to manage a large number of budgets more efficiently while improving campaign performance. Working with Marin Software and its Marin Social product, Drivy needed a solution that could reduce manual effort and help optimize spend across campaigns.

Marin Software implemented Marin Social to automate budget pacing and reallocation, helping Drivy improve cross-channel campaign efficiency. The result was a 20% higher CTR, along with a 7% lower CPC and an 8% lower cost per conversion, showing measurable gains in performance and efficiency.

Drivy

Cyprien Schlegel

Head of Marketing Channels