Case Study: Del City achieves 30% revenue growth with Marin Software

Del City Grows Revenue 30% with Paid Search and Marin

Del City, a Wisconsin-based supplier of professional-grade electrical and transportation products since 1947, manages a catalog of over 10,000 SKUs and relies on an integrated paid search program to drive customer acquisition and lifetime value. They struggled with scaling campaigns across AdWords and Bing—extensive keyword lists, creative tests and complex position-based bidding (varying by match type) created time-consuming manual work and limited visibility into brand vs. non-brand performance.

By adopting Marin, Del City automated bulk creative and keyword management, used Marin Dimensions to tag and roll up data across campaigns and publishers, and applied Marin’s patented bidding algorithm to hit target average positions consistently. The result was a 30% year-over-year increase in paid search revenue, a 30% reduction in time spent on keyword and creative management, and more capacity to pursue strategic growth initiatives.

Del City

David Krohn

Online Marketing Manager