Case Study: Chain Reaction Cycles achieves an 80% CPA target improvement with Marin Software's automatic budget allocation

Chain Reaction Cycles Beats CPA Target by 80% with Marin’s Automatic Budget Allocation

Chain Reaction Cycles, an e-commerce retailer, needed a better way to manage campaign budgets and improve efficiency across paid media. Using Marin Software, the team looked to solve the challenge of manual pacing and budget allocation while keeping CPA under control.

Marin Software implemented Automatic Budget Allocation to dynamically shift spend toward the best-performing campaigns. The result was a 47% decrease in CPA, a 90% increase in conversions, and Chain Reaction Cycles beat its CPA target by 80% with Marin Software.

Chain Reaction Cycles

Holly Welsh

Group Online Campaigns Manager