Case Study: Buyagift achieves 3x higher ROAS with Marin Software

Buyagift Moves on from Last-Click Attribution with Marin TruePath

Buyagift, the personalized gift discovery retailer, wanted to move beyond cookie-based, last-click attribution to better understand how social and other touchpoints influenced the path to purchase. The company turned to Marin Software and its TruePath solution to gain more accurate measurement across devices and make smarter, data-driven marketing decisions.

With Marin Software’s TruePath, Buyagift was able to capture a fuller view of the customer journey and optimize toward more meaningful attribution. The result was a 3x higher ROAS, helping Buyagift improve campaign performance and capitalize more effectively on social’s role in driving conversions.

Buyagift

Alex Torres

Senior Performance Marketing Manager