Case Study: Buyagift increases exposure 79% with Marin Software

Buyagift Increases Exposure 79% Optimizing Amazon Advertising Bids with Marin Software

Buyagift, a gift experience retailer, needed to improve the performance of its Amazon advertising while managing bids more efficiently. The company turned to Marin Software to help optimize its Amazon campaigns and increase exposure without adding more manual work.

Marin Software implemented automated bid optimization for Buyagift’s Amazon advertising, helping reallocate spend more effectively and improve campaign performance. As a result, Buyagift increased exposure by 79%, while also achieving 36% more clicks, a 7% lower cost per click, and 17% revenue growth.

Buyagift

Alex Torres

Senior Performance Marketing Manager