Case Study: Buyagift achieves a 26% ROAS increase with Marin Software

Buyagift Improves ROAS by 26% Leveraging Marin’s Dynamic Ads

Buyagift, a gift experience retailer, was looking for a way to improve campaign performance and reduce the manual effort involved in managing budgets and ads. Working with Marin Software and its Dynamic Ads solution, the team aimed to drive better efficiency across its paid media activity.

Marin Software implemented Dynamic Ads to automate and optimize campaign management, helping Buyagift improve pacing and performance. The result was a 26% increase in ROAS and a 24% drop in CPA, showing a clear measurable lift from Marin Software’s solution.

Buyagift

Jinaye Herr

Senior Performance Marketing Executive