Case Study: Crazy In Love achieves 68% lower CPA with Marin Software

Building Trust in Social Advertising Through Dynamic Ads

Crazy In Love, a brand focused on social advertising, struggled to build confidence in Facebook campaigns and keep customer acquisition costs under control. Working with Marin Software and its Facebook advertising approach, the company needed a simpler strategy that could improve performance while helping the team learn how to manage social ads effectively.

Marin Software implemented feed-based Dynamic Ads, starting with a basic prospecting setup, then refining product feeds, pixel tracking, and audience strategy across multiple markets. The new approach delivered strong results: CPA fell by 68%, conversions increased by 86%, and cost per purchase dropped by 400% from €60.35 to €11.97.

Crazy In Love