Case Study: BKV achieves scalable keyword management and automated reporting with Marin Software

BKV Can Now Manage Hundreds of Thousands of Keywords for Clients

BKV is a large independent full‑service direct response agency in Atlanta that works with Fortune 500 companies and major non‑profits. When a new client arrived with over 600,000 keywords, onboarding and manual campaign management became unsustainable—they needed a scalable platform that automated optimization and reporting and integrated easily with existing tracking and analytics (Atlas, DFA, Omniture, ClickPath).

BKV deployed Marin Software for seamless Atlas integration, de‑duplicated conversion data via API, keyword‑level attribution, automated weekly dashboards and one‑off reports, plus bidding and campaign management. As a result, BKV can efficiently manage hundreds of thousands of keywords, speed onboarding of large retailers, improve campaign scale and ROI, and free account teams to focus on strategic optimization.

BKV

Raphael Rivilla

Senior Vice President, Chief Digital Media Officer