Case Study: BizCover achieves a 22% increase in conversions with Marin Software

BizCover Increases Conversions by 22%

BizCover, an insurance comparison business, needed a way to improve paid media performance while reducing the time spent on manual ad management across Google and Bing. Using Marin Software, BizCover aimed to increase conversions and keep cost per lead (CPL) within target.

Marin Software implemented automation to streamline budget pacing and campaign management, helping BizCover save more than 100 hours in ad management. The results included a 22.7% year-over-year increase in conversions and CPL maintained within BizCover’s target range by 3–5%, demonstrating both stronger performance and operational efficiency.

BizCover