Case Study: PlayOJO achieves stronger acquisition and brand awareness with Marin Software

Award-Winning Online Gaming Company PlayOJO Connects with Its Core Audience

PlayOJO, an award-winning online gaming company, needed help improving acquisition and brand awareness while optimizing the funnel for better efficiency. Working with Marin Software, the company used reach and frequency buying strategies and video ads to better connect with its core audience.

Marin Software implemented automation and optimization tools to improve campaign performance across the funnel. The results included an 18% decrease in CPC, an 18% decrease in cost per registration, and a 48% decrease in cost per FTD, showing a clear efficiency gain from Marin Software’s solution.

PlayOJO

Samit Dutta

Head of Digital