Case Study: Arrow Media achieves 20% lower cost-per-order and 40% reduced reporting time with Marin Software

ArrowMedia Reduces Average Cost-Per-Order by 20% with Marin

ArrowMedia is a Russia-based digital advertising agency (founded 2004, 60+ people) specializing in PPC and web analytics across Google, VK and Facebook. As accounts grew—many with 1,000+ keywords—publisher tools like AdWords couldn’t provide clear revenue visibility or efficient bid and geo-management, forcing heavy manual reporting and limiting the agency’s ability to scale and focus on strategic work.

By adopting Marin’s platform and its Google Analytics revenue integrations, ArrowMedia stitched revenue to clicks and cost, automated bidding and recurring reports, and used bulk-editing and advanced filters to manage campaigns by exception. The result: a 20% average reduction in cost-per-order and a 40% cut in time spent on reporting and campaign management, freeing the team to concentrate on higher-value strategy.

Arrow Media

Petr Abroskin

Arrow Media