Case Study: Blue Shield of California achieves 78% more lead volume with Marin Software

AMP Agency Increases Lead Volume by 78% for Blue Shield of California with Marin Software

Blue Shield of California worked with AMP Agency to grow lead generation while navigating the strict privacy demands of healthcare marketing. The challenge was improving performance without risking compliance issues, and Marin Software’s attribution and campaign management tools were used to support that effort.

Using Marin Software, AMP Agency optimized Blue Shield of California’s campaigns with tactics like time-of-day bidding and better management of campaign operations. The result was a 78% increase in lead volume and a 16% reduction in lead costs, while also saving time that helped Blue Shield expand its marketing efforts.

Blue Shield of California

Troadio Satizabal

Online Marketing Manager