Case Study: AMF Bowling achieves 74% increase in conversion rates and 10x paid-search revenue with Marin Software

AMF Increase Conversion Rates by 74%

AMF Bowling Centers, the nation’s largest bowling-center operator with over 285 locations, wanted to boost revenue from its online coupon program but faced two key challenges: scaling highly localized paid-search campaigns for hundreds of centers and accurately tracking coupon redemptions that occurred offline. Tailoring thousands of localized keywords and ad creatives was time-consuming, and without integrated offline conversion data the team could not reliably measure ROAS.

MediaWhiz implemented Marin Software integrated with RevTrax to automate bidding, geo-targeting and ad-copy localization, and to pass offline redemption data into campaign reporting. The solution made the local program scalable, improved optimization and freed time for testing—within six months paid-search monthly revenue grew 10x, conversion rates rose 74% and cost per conversion fell nearly 70%.

AMF Bowling

Kaleb Ernest

Search Marketing Operations Manager