Case Study: American Eagle Outfitters achieves 4x higher ROAS with Marin Software

American Eagle Outfitters Wins with Facebook Broad Audiences and Marin Software

American Eagle Outfitters needed a better way to manage and scale its dynamic ads program while improving return on ad spend. Using Marin Software alongside Facebook Broad Audiences, the retailer sought to move beyond regular Lookalike Audiences and drive stronger performance more efficiently.

Marin Software implemented automated optimization for American Eagle’s Broad Audiences campaigns, helping improve budget allocation and campaign performance. The results were strong: ROAS was 4x higher versus regular Lookalike Audiences, ROAS increased 2.5x from Q4 2016 to Q2 2017, and Broad Audiences’ share of total revenue rose by 14.5 percentage points.

American Eagle

Cheryl Degrasse

Senior Director of Digital Media