Case Study: American Eagle achieves 69% lower cost per conversion with Marin Software

American Eagle Carousel Ad Costs per Conversion Cut by 69%

American Eagle, a retail brand, was looking for a better way to manage and optimize a large volume of digital ad campaigns, including carousel ads and placements across Facebook and Instagram. The challenge was improving performance while reducing the time spent on manual budget and campaign management.

Marin Software provided automation and campaign management tools to streamline budget pacing, ad optimization, and cross-channel execution. Using Marin Software, American Eagle cut carousel ad cost per conversion by 69%, reduced cost per link click by 67%, and improved mobile performance, including a 2x higher mobile conversion rate for Aerie and a 38% higher CTR with Facebook Audience Network placements.

American Eagle

Cheryl Degrasse

Senior Director of Digital Media