Case Study: 4AllPromos achieves higher CTR and increased revenue with Marin Software and Google Shopping

4AllPromos Succeeds with Marin Software and Google Shopping

4AllPromos, a promotional products company, was looking to improve an older Google Shopping approach and gain better visibility into performance data, especially at the SKU level. The challenge was to restructure campaigns and use proprietary revenue data more effectively to boost results.

Marin Software implemented a Shopping campaign restructure focused on product organization, campaign structure, and data testing. Using Marin Software and Google Shopping, 4AllPromos achieved increased impression share, a 30% increase in CTR, and a successful A/B test on product titles using different descriptors.

4AllPromos

Scott

Director of Paid Ads