Marigold
9 Case Studies
Case Study: Palm Beach Tan improves customer engagement with Marigold Engage
A Marigold Case Study
Palm Beach Tan - Customer Case Study
Palm Beach Tan, the largest indoor tanning provider in the US, faced challenges with its legacy email service provider, which had platform and support issues. They enlisted the vendor Marigold and its Engage product to improve customer journeys with transactional APIs, restructure their data model for better segmentation, and receive superior support during their migration from the previous vendor.
Marigold implemented a robust solution that included data modeling to clean up and segment customer data, API integrations for real-time email deployments, and over 50 automated customer journeys. This partnership resulted in an 80% decrease in unsubscribe rates and a 65% increase in average spend among engaged users, showcasing the significant impact of Marigold's platform and support.
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