Case Study: Vertbaudet boosts loyalty and second purchases with Marigold

How this data-first strategy used automation and cross-channel experience to increase conversion rates in-store by 49% and online by 38%

Vertbaudet, a leading European family products retailer, needed to encourage second purchases to build customer loyalty. Their challenge was to create an automated, cross-channel welcome campaign for new customers that could generate unique coupons, coordinate messaging without overwhelming clients, and empower their marketing team to manage content without technical assistance. They partnered with Marigold, using its Marigold Engage and SMS products, to address these needs.

The solution implemented by Marigold was a data-driven welcome journey combining email and SMS. It featured dynamic content with self-service templates, a system for generating and assigning individual voucher codes, and cadence management to control message frequency. This approach allowed Vertbaudet to deliver timely and relevant coupons. The campaign was highly successful, achieving a 42% average conversion rate, with 49% for in-store and 38% for online redemptions.

Vertbaudet

Cédric Packowski

Head of Customer Intelligence