Case Study: Smartbox Group boosts summer engagement and sales with Marigold

How Smartbox Group used Marigold’s interactive experiences to build marketing reach and brand loyalty outside of their traditional sales periods

Smartbox Group, a worldwide provider of online gift experiences, faced the challenge of boosting customer engagement and sales during its quieter summer months. They partnered with Marigold, using its Engage+ and Grow products, to maintain top-of-mind awareness, grow their newsletter audience, and learn more about customer behavior outside of traditional gift-buying seasons.

Working with Marigold, Smartbox implemented a solution centered on interactive games and contests to create unique, engaging content. This multi-channel approach incentivized email sign-ups and collected valuable customer data. The initiative successfully drove a 28% increase in business volume, a 2.6% conversion rate on the interactive experiences, and a 58% rise in average order value.

Smartbox Group

Gayle Gunning

CRM Director