Case Study: Pimkie drives 100,000 local event visitors and saves 90 days of manual work with Marigold Engage

How Pimkie Drove 100,000 Visitors to Local In-Store Events

Pimkie, a French retail brand, was looking to drive traffic to local in-store events while overcoming significant operational challenges. Their goal was to combine a centralized marketing strategy with local execution without overburdening their shop teams with manual work. They partnered with Marigold, utilizing their Marigold Engage platform and SMS services, to create an automated, multi-channel communication system that would also assert their local presence and provide a memorable customer experience.

The solution implemented by Marigold involved creating a structured data integration with Pimkie's systems, allowing for the use of personalized templates and automated multi-channel journeys. This process significantly reduced manual effort by automatically sending tailored emails and SMS messages to customers based on their home store and preferences. As a result, Pimkie reached 100,000 customers with local event communications, achieved a 10% increase in email open rates, and saved 90 days worth of manual work for its employees.

Pimkie

Blandine Pepin

CRM Events Manager