Case Study: Halfords boosts bookings with Marigold Liveclicker

How Halfords, the UK’s leading retailer of automotive and cycling products, had a 57% increase in incremental bookings

Halfords, a UK-based automobile retailer and service center, faced the challenge of redirecting customers to its underutilized garages to increase bookings. The company sought to maximize email campaign performance with highly localized content to boost engagement and minimize unsubscribe rates. They partnered with Marigold, utilizing their Marigold Engage+ and Marigold Liveclicker products to address this need.

Marigold's solution combined dynamic, location-based content to create highly personalized emails. This approach featured the customer’s nearby garage details, targeted offers for underutilized locations, and content that built trust. The strategy implemented by Marigold drove significant results, including a 50% increased click-through rate, a 23% email session conversion, and a 57% increase in incremental bookings for Halfords.

Halfords

Matt Storey

CRM Manager