Case Study: Donatos Pizza boosts loyalty-driven sales with Marigold

How Donatos Pizza Increased Sales With a Better Loyalty Program

Donatos Pizza, a family-owned pizza franchise, wanted to create a loyalty program to drive repeat visits and increase member spending. Their previous programs were either too reliant on discounts or took too long for customers to earn rewards, failing to meet their goals. They partnered with the vendor Marigold to address this challenge.

Using Marigold's loyalty and Grow platforms, Donatos built a new program focused on zero-party data collection and on-demand rewards. The solution included membership tiers, badges for engagement, and personalized offers. As a result, Marigold helped Donatos add 135,000 new members in a year, achieve a 53.6% program penetration rate, and increase the percentage of members earning and using rewards from 8% to 19%, significantly boosting sales.

Donatos Pizza