Case Study: Courir reduces abandoned carts with Marigold personalized product recommendations

How Courir battled abandoned cart issues with personalized product recommendations

Courir, a footwear retailer in France, sought to reduce cart abandonment and re-engage visitors who browsed their website without purchasing. Their key challenges were reconnecting with cart abandoners and delivering personalized product recommendations for inspiration. They partnered with vendor Marigold, utilizing its Marigold Engage products including Site and Smart Content, to address these goals.

Marigold implemented a solution involving website integration to capture browsing data and AI-driven product recommendations to personalize email content. This included a daily abandoned cart email and a product browser reminder email. The results were significant, with Marigold's campaigns yielding a 12x increase in customers returning to the website, a 1.4x increase in items added to baskets, and a 2x increase in pages viewed compared to a control group.

Courir

Thillel BA

CRM Manager