Case Study: Corwin boosts lead quality and campaign effectiveness with Marigold Engage

How Corwin Unleashed the Power of Data to Drive Conversions

Corwin, a global education publishing company, faced the challenge of translating its successful book-selling strategies to a new service-selling model for its professional learning consulting. Their manual, email-only marketing process resulted in incohesive messaging, a lack of personalization, and low lead conversion. To generate higher-quality leads, they needed a marketing automation platform to centralize customer data and deliver personalized, multi-channel nurturing campaigns.

To address this, Corwin implemented the Marigold Engage marketing automation platform. The solution centered on using Universal Profiles for a 360-degree customer view and Journeys for multi-channel orchestration. This data-driven approach from Marigold yielded significant results, including a 30% increase in opportunities, a 50% boost in opportunity-to-sale conversion, a 32% rise in email open rates, and a 32% decrease in the time needed to deploy campaigns.

Corwin

Elena Nikitina

Vice President, Marketing and Channel Development