Case Study: L.A. Care Health Plan boosts brand awareness and enrollment with Maricich Health's Elevating Healthcare campaign

L.A. Care Health Plan grows open enrollment by 80,000 members with Maricich Health

L.A. Care Health Plan, the nation's largest public health plan, faced a challenge with lagging brand awareness despite its scale. They needed a unifying brand platform to restore confidence, drive open enrollment performance, and authentically reach multicultural audiences. They partnered with vendor Maricich Health for a branding campaign.

Maricich Health developed and launched the "Elevating Healthcare" campaign, positioning L.A. Care as the guardians of health for the community. Using their Cultura Infusion™ approach, the culturally-grounded campaign featured an angel wings icon and spanned TV, radio, outdoor, digital, and PR. The solution delivered significant results: revenue increased to $8 billion, 80,000 new members enrolled, and the campaign generated over 450 million media impressions.

L.A. Care Health Plan