Marfeel
24 Case Studies
A Marfeel Case Study
Xperiablog, the largest online community for Sony Xperia news, reviews and firmware, faced a weak mobile presence and an underperforming third‑party mobile site that didn’t meet its SEO or engagement goals. Xperiablog engaged Marfeel for its mobile front‑end and SEO solution—deploying Marfeel’s proprietary mobile‑adaptive, monetization‑driven platform—to rapidly improve mobile reach and user experience.
Marfeel built a new native, mobile‑adaptive site with dynamic multi‑screen layouts, real‑time optimization and monetization features (dynamic ad insertion, in‑cloud updates and real‑time bidding). The Marfeel implementation drove a fivefold increase in mobile traffic to nearly 700,000 monthly readers, session page views up 300%, bounce rate down 35% and mobile revenues tripled.
Tej Randhawa
Webmaster