Case Study: Proceso achieves 50% daily revenue growth and doubles reader engagement with Marfeel

Proceso - Customer Case Study

Proceso, a leading Mexican news magazine, was losing readership engagement and ad revenue because its mobile site offered a poor user experience despite being its main traffic source. Proceso engaged Marfeel to rebuild and power a mobile-optimized site using Marfeel’s adaptive mobile web platform, with goals to improve engagement, minimize use of internal resources, and boost ad revenue by at least 30% within 60 days.

Marfeel delivered a personalized, responsive mobile site with dynamic ad insertion, SSP integration and continuous data-driven optimization—built without tapping Proceso’s internal tech team. The new site loads in under 3 seconds on 3G, visitors read twice as many articles per visit and average session duration doubled; ARPU rose 40% and daily revenue increased 50%, surpassing the original monetization target.

Proceso

Lucero Garcia

Head of Publishing