Case Study: POSITIVR boosts mobile traffic 89% and pageviews 383% with Marfeel

POSITIVR - Customer Case Study

POSITIVR, a French-language lifestyle publisher targeting active women aged 30–55 across France, Belgium, Quebec and Switzerland, needed to maximize mobile monetization, improve SEO and mobile traffic, increase time on site, and boost engagement across devices after outgrowing a WP Touch Pro responsive site. To meet these goals POSITIVR engaged Marfeel to deliver a mobile-optimized, monetization-driven solution using Marfeel’s proprietary technology.

Marfeel built a new mobile-adaptive, native-feeling site with in-cloud updates, dynamic ad insertion, an SSP and dynamic social sharing, driving far faster performance (page loads improved from 5–7s to under 1s). The results with Marfeel were substantial: traffic +89%, page views +383% and time on site +140%, unlocking stronger ad revenue and paving the way for a future native app.

POSITIVR