Case Study: Periodista Digital quadruples mobile readership, pageviews and ad revenue with Marfeel

Periodista Digital - Customer Case Study

Periodista Digital is a widely read Spanish-language digital newspaper focused on politics and technology. With a small team of 16, the publisher faced slow mobile performance, underdeveloped monetization and modest income, and set clear goals to boost ad revenue, speed up mobile load times, grow mobile readership, and improve usability. They engaged Marfeel to address these challenges using Marfeel’s mobile publishing and adtech solution.

Marfeel implemented a redesigned mobile experience with improved navigation, native sharing, in-cloud updates and adtech features such as dynamic ad insertion and an SSP, resulting in a mobile site that loads in 3 seconds on 3G (top 1% globally). After the Marfeel solution was deployed, Periodista Digital quadrupled unique monthly readers, quadrupled pageviews per visit and quadrupled mobile ad revenue, becoming one of the most profitable journalism websites in Spain.

Periodista Digital

Alfonso Rojo

CEO