Case Study: National Review achieves 90 PageSpeed, +35% mobile traffic and +60% search growth with Marfeel

National Review - Customer Case Study

National Review, a leading U.S. conservative magazine and website, faced a slow, outdated mobile experience that depressed engagement and ad revenue. With limited internal resources to rebuild their mobile site or implement Google AMP, National Review partnered with Marfeel to deliver a faster, AMP‑compliant mobile solution using the Marfeel Solution.

Marfeel implemented its mobile platform and Google AMP to improve page speed, UX and ad delivery, including dynamic ad insertion and in‑cloud updates. The results were dramatic: PageSpeed rose from 43 to 90, mobile pages per session +80% in one month, mobile traffic +35% in 60 days, overall search traffic +60% in 90 days, mobile sessions per user +17%, session duration +56%, bounce rate down 30%, and mobile newsletter opt‑ins now represent ~25% of subscriptions — all achieved with Marfeel’s solution.

National Review

Jarreau Weber

Director Of Product & Audience Development