Case Study: Maximag (Bauer Media France) achieves 2x revenue and 150% longer session times with Marfeel

Maximag - Customer Case Study

Maximag.fr (Bauer Media France) is a lifestyle site for multitasking women aged 30–55 that needed to maximize mobile monetization, improve SEO and mobile traffic, and boost engagement across all mobile devices. Before working with Marfeel its in-house responsive site wasn’t optimizing ad revenue or the mobile/tablet user experience, so Maximag.fr partnered with Marfeel to deliver a mobile-focused solution using the Marfeel platform and proprietary technology.

Marfeel built a brand-new mobile-adaptive, native and monetization-driven site with features like dynamic ad insertion, an aggregated SSP, in‑cloud updates and dynamic social sharing, while continually analyzing data to optimize layout and ads. The Marfeel implementation raised page views per session by 60% on tablet and 30% on mobile, increased time spent per session by 150%, and doubled Maximag.fr’s total revenue, with a Marfeel-powered mobile app planned.

Maximag

Eddy Erichot

Digital/Digital Marketing Manager