Case Study: Diario de Yucatán achieves 168% increase in daily mobile revenue and stronger Google resilience with Marfeel

How Yucatan.com.mx beat the Google Algorithm effect

Diario de Yucatán, a historic regional Mexican daily (yucatan.com.mx) with about 2.6 million monthly online visitors, faced slow mobile speed, low monetization and high exposure to Google algorithm changes—45% of traffic came from organic search. To modernize their mobile offering and protect revenue, they partnered with Marfeel.

Marfeel rebuilt Diario de Yucatán’s mobile site as an ultralight PWA on a premium CDN, implemented on‑page technical SEO and Core Web Vitals improvements, produced monetized AMP pages, and introduced programmatic ad delivery with server‑side header bidding. With Marfeel’s platform the publisher saw major gains: +168% revenue per day, +133% average revenue per user and +13% visits per day, plus improved Lighthouse/Core Web Vitals and more resilient traffic through Google core updates.

Diario de Yucatán