Case Study: Guineenews achieves 1M monthly mobile users and 450% mobile revenue growth with Marfeel

Guineenews - Customer Case Study

Guineenews, a daily Guinean news site founded in 1997, faced a mobile strategy that relied on a mobile‑responsive WordPress theme but lacked content optimization and monetization. Attracted by Marfeel’s revenue‑share model, free website/app offering and easy integration, Guineenews engaged Marfeel to maximize mobile monetization, boost engagement across devices, and expand mobile readership.

Marfeel built a new dynamic mobile website and native apps with in‑cloud updates, dynamic ad insertion, real‑time bidding, cross‑screen design and social sharing, driving measurable gains: over 1 million unique mobile users per month (traffic split roughly between the US and Guinea), time on site exceeding 6 minutes, reading time up 80%, bounce rate down 40%, mobile traffic up 200% and mobile monetization up 450%.

Guineenews

Khalirou BAH

Webmaster