Case Study: El Bocon Magazine achieves 50% more page views and dramatically faster mobile performance with Marfeel

El Bocon Magazine - Customer Case Study

El Bocon Magazine, a leading sports title in the Prensmart portfolio, needed to maximize mobile monetization and bring its mobile experience in line with the desktop brand as audience usage shifted to smartphones. Facing slower loading times, weaker engagement and SEO, El Bocon turned to Marfeel to deliver a professional, faster-loading, mobile-first site that would improve design, speed, SEO and ad revenue.

Marfeel built a brand-new, mobile-adaptive native site using its proprietary technology (in-cloud updates, dynamic ad insertion, SSP aggregation and dynamic social sharing) to optimize layout, engagement and monetization. The result: a much faster site with a Google Score of 95/100, page views up 50%, an average of 5 pages per user, bounce rate reduced (reported down 230%) and time on site up over 140%, driving higher ad impressions and improved revenues for El Bocon Magazine.

El Bocon Magazine

Marcos Ferrari Ramírez

Head of Digital Products