Case Study: Dennis Publishing (Den of Geek) achieves 3M+ monthly mobile users and 350% monetization growth with Marfeel

Dennis Publishing - Customer Case Study

Dennis Publishing, publisher of Den of Geek, came to Marfeel with a struggling mobile presence: an iOS-only, non-adaptive site that limited discovery, engagement and monetization. They needed a mobile-adaptive, app-like experience and a robust ad stack (including third-party partners) to grow mobile traffic and revenue, which made Marfeel’s platform and Google partnership an attractive fit.

Marfeel rebuilt Den of Geek’s mobile site using its proprietary, adaptive technology—delivering app-like swiping, dynamic ad insertion, real-time bidding and customization—while allowing the publisher to plug in additional ad partners. The result: over 3 million unique mobile users per month (now surpassing desktop), time on site up 160%, repeat users up 70%, bounce rate down 32%, and publisher monetization improved by 350%.

Dennis Publishing

Matthew Sullivan-Pond

US Advertising Director