Case Study: Autoweek achieves 300% ad revenue increase and faster mobile performance with Marfeel

Autoweek - Customer Case Study

Autoweek, the “Car Culture’s Publication of Record,” needed a fully optimized mobile site to reach new readers, reduce bounce rates, and improve usability—but lacked internal development resources to tackle slow load times. To solve this, Autoweek partnered with Marfeel and adopted Marfeel’s One Ad Per Page model and mobile technology to prioritize speed and a tailored UX.

Marfeel implemented its one-ad-per-page approach, dynamic ad insertion, in-cloud updates and UX optimizations, which doubled Autoweek’s PageSpeed Insights score, increased average daily ad impressions by 270% in four months, and drove initial ad revenue up over 300%; average daily pageviews also rose 60%, giving Autoweek’s editorial team a much larger engaged audience.

Autoweek

Melissa Yonemura

Digital Media Manager