Case Study: albawaba achieves 122x mobile traffic growth and improved engagement with Marfeel

albawaba - Customer Case Study

albawaba, a leading pan-Arab news and information portal, faced unsatisfactory UX and monetization from a third‑party mobile site and app. Seeking increased engagement, broader mobile reach and improved ad revenue, albawaba engaged Marfeel and its proprietary mobile-adaptive platform and app solutions to deliver a dynamic, multi‑screen mobile strategy.

Marfeel rebuilt albawaba’s mobile website, created Android and iOS apps, and applied continuous, data‑driven optimization (including in‑cloud updates, dynamic ad insertion and real‑time bidding). The result: traffic via mobile properties surged to nearly 10 million users a month (122x increase), session page views rose 68%, page load time fell 42%, and bounce rate dropped 23%, delivering meaningful UX gains and higher monetization for albawaba.

albawaba

Mark Gatty Saunt

Director, Content Sales & Licensing