Case Study: The Ken Blanchard Companies minimizes one-off marketing requests with MarcomCentral

The Ken Blanchard Companies streamlines 600 marketing assets with MarcomCentral

The Ken Blanchard Companies, a global leadership development training firm, faced challenges with a cumbersome, homegrown system for marketing asset distribution. This led to inefficiencies and a high volume of one-off requests to their marketing team. They sought an agile, self-serve solution to better support their global partners and implemented MarcomCentral.

MarcomCentral provided a centralized platform where over 600 vetted marketing assets could be easily accessed. This self-service solution significantly reduced one-off requests from their 1,000+ users worldwide. The implementation also provided valuable usage analytics through a Business Intelligence Tool, saving the company time, energy, and money.

The Ken Blanchard Companies