Case Study: Orlando Health achieves consistent branding and faster time to market with MarcomCentral

Orlando Health Aims to Communicate, Protect and Build their Brand with MarcomCentral

Orlando Health, a not-for-profit healthcare organization serving more than 2 million residents, needed a better way to manage its brand across a large network of employees, vendors, and partners. Before MarcomCentral, the team faced frequent requests for marketing assets, inconsistent use of outdated materials, and a lack of centralized, customizable brand resources.

With MarcomCentral, Orlando Health built a centralized brand management system with asset libraries, templates, brand guidelines, and training to give users self-service access while protecting brand standards. MarcomCentral helped reduce time to market and external expenses, increase staff productivity, and improve brand consistency across all touchpoints, supporting more than 2,000 users and 2,500+ assets.

Orlando Health

Rod James

Brand Manager, Strategic Communications