Case Study: NRG Energy achieves faster marketing asset access and distribution with MarcomCentral

NRG Goes Beyond the Share Drive so Marketing Campaigns Can See the Sun

NRG Energy, a Fortune 250 and S&P 500 power generator, struggled to manage marketing content stored on a “junk drawer” server, making it hard for sales teams to find updated assets and flooding marketing with requests. NRG needed a faster, more organized way to distribute marketing materials, so it turned to MarcomCentral for an online marketing communications portal.

MarcomCentral implemented a custom portal in less than 90 days, giving NRG access to 100+ customizable marketing pieces with user-specific logins and pre-approved dynamic content. The solution improved searchability, reduced creative workload, and kept messaging on-brand and compliant. Results included full deployment within 90 days, 180 marcom orders processed, 1,700+ downloads, nearly 95% user adoption, and integration with NRG’s digital asset management system.

NRG Energy