Case Study: New York Public Library achieves compliant, consistent branding with MarcomCentral

New York Public Library achieves 100% asset compliance with MarcomCentral

The New York Public Library faced a challenge in maintaining consistent branding across its 92 branches, as staff often created their own materials due to limited resources and no centralized standards. This led to visual clutter and a diluted brand identity. To solve this, they implemented a brand center using marketing asset management technology from MarcomCentral.

MarcomCentral provided an online brand center with pre-approved dynamic templates and a searchable asset gallery, enabling branch staff to easily create compliant marketing materials and signage. The solution ensured 100% brand compliance, streamlined asset distribution, and provided valuable usage analytics. The New York Public Library successfully used the system to customize templates, create signage, and download logos and images, achieving a strong return on investment.

New York Public Library