Case Study: The World Bank achieves faster, multilingual marketing asset delivery with MarcomCentral

MAM lends a helping hand to Printing & Multimedia Services

The World Bank needed a better way to manage and distribute marketing assets across its 15,000 employees in 174 offices and 188 countries. Its existing platform could not handle the scale, multilingual needs, or version control, and brand materials were becoming disorganized and costly. The World Bank turned to MarcomCentral, a Ricoh Company, for a web-based marketing asset management solution.

MarcomCentral centralized and automated access to static, personalized, and variable marketing materials in the cloud, giving users tools to customize and order items like brochures, business cards, and holiday cards. The result was a full deployment in under six months, a 96% reduction in field processing time from 15–18 minutes to 30 seconds, and a 25% reduction in creative workload. MarcomCentral also helped the World Bank achieve positive ROI within three months and support tens of thousands of assets with built-in multilingual functionality and translation services.

The World Bank

Les Barker

Senior Information Officer, World Bank Group