Case Study: Long John Silver’s streamlines local store marketing with MarcomCentral

Local Store Marketing Efforts were Top of the Menu

Long John Silver’s needed a better way to manage local store marketing after being sold by Yum! Brands, including a more modern system for sharing marketing materials, supporting creative teams, and giving franchisees easier access to up-to-date communications. They chose MarcomCentral to replace their outdated distribution setup with a customized one-stop portal for marketing, operations, finance, HR, and other departments.

MarcomCentral implemented a central hub for storage, distribution, fulfillment, and collaboration, with a tailored user interface and a marketing forum for franchisee idea sharing. The result was streamlined access to promotional creative and local fulfillment, faster responses to local market needs, and strong adoption by about 2,000 franchisees, employees, and agencies.

Long John Silver’s