Case Study: Johnson Financial Group empowers sales with customized marketing templates using MarcomCentral

Johnson Financial Group frees 3,500 hours with MarcomCentral

Johnson Financial Group, a family-owned financial services company, faced a challenge where its Marketing team was overwhelmed with time-consuming requests to customize sales flyers for the Sales team. Each update took about 30 minutes, diverting resources from larger initiatives. To solve this, they turned to the vendor MarcomCentral for a templated marketing asset portal.

The solution from MarcomCentral empowered the Sales team to self-serve, creating compliant, customized marketing materials and mortgage documents. This eliminated one-off requests, saving an estimated 30 minutes per customization. Specifically, one mortgage template was customized over 7,000 times since 2017, freeing over 3,500 hours for the Marketing team. User adoption of MarcomCentral grew from 75 to 350, with plans for further expansion.

Johnson Financial Group