Case Study: New York Public Library strengthens brand consistency with MarcomCentral

How a Brand Center Helped the New York Public Library

The New York Public Library, with 92 locations, struggled to manage a consistent brand across branches as staff created their own signs, logos, and marketing materials. Limited resources, budgets, and training led to off-brand communications and a cluttered customer experience. To solve this, the library turned to MarcomCentral and its marketing asset management technology to build a centralized brand center.

MarcomCentral helped the New York Public Library create a searchable, easy-to-use brand center with pre-approved templates, logos, images, and signage resources. The result was 100% compliant materials, reduced costly signage expenses, eliminated off-brand content, and stronger brand equity across all branches. MarcomCentral also enabled tracking of asset usage and distribution, helping the library demonstrate ROI and continuously improve the resource.

New York Public Library

Rachael Silva

Director of Creative Services