Case Study: Goodwill of Middle Tennessee streamlines marketing asset development with MarcomCentral

Goodwill of Middle Tennessee Streamlines Marketing Asset Development with MarcomCentral

Goodwill of Middle Tennessee, the Goodwill Brand, needed a better way to manage marketing assets for its 31 retail stores and three outlets across 48 counties. As the team created in-store announcements, point-of-sale materials, social media support, and advertising, branding inconsistencies and unclear workflows made it difficult to track who was working on what. The organization turned to MarcomCentral to streamline the creation and delivery of marketing materials.

MarcomCentral provided a centralized asset management platform where stores could log in, access a library of approved materials, download items directly, and order signage or printed materials without back-and-forth with the marketing team. This simplified printing workflow saved time for both stores and staff, improved brand consistency, and ensured all collateral stayed pre-approved and on brand across the region.

Goodwill Brand